Goonite Hygiene is poised to revolutionize Nigeria’s sanitary napkin industry with the unveiling of renowned actress and fashionista, Destiny Etiko, as the brand ambassador for Besense Sanitary Pads and Lebrace Diapers.

A Memorable Unveiling Ceremony

On January 18, 2022, the prestigious Oriental Hotel in Lagos hosted the unveiling ceremony and media briefing. John Jiang, Managing Director of Goonite Hygiene, highlighted the brand’s commitment to enhancing the lives of Nigerians. He emphasized that Besense and Lebrace would play significant roles in educating young females on feminine hygiene, ensuring their comfort, and giving back to the economy.

Celebrating the Winners of the Lebrace Baby Competition

The event was further enlivened by the presentation of gifts to two babies who emerged victorious in the recently conducted Lebrace Baby Competition. Mothers were invited to showcase their babies using Lebrace products on social media, and the winners were selected based on the number of likes. Osato Ojugbeli took first place, while Fareeha Olamiposi Balogun secured the second position.

The Unique Offering of Besense Sanitary Pads

Besense Sanitary Pads stand out with their “all-in-one” pack, which includes 6 heavy flow pads, 6 light flow pads, 6 panty liners, and a surprise free gift. John Jiang expressed the company’s dedication to the comfort and well-being of Nigerians, emphasizing that the free gifts are a token of Goonite’s love and care.

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Strategic Pricing for Inclusive Benefits

John Jiang also detailed the brand’s strategic pricing system, designed to benefit every stakeholder in the supply chain—from distributors to end-users. Goonite, launched in Nigeria in 2020, took a year and a half to ensure that their products met all regulatory standards and were prepared to seamlessly enter the market.

Destiny Etiko’s Mission to Erase Menstrual Stigma

Destiny Etiko, the newly unveiled brand ambassador, committed to using her platforms to combat the shame surrounding menstruation among young girls. Sharing her personal experience, Etiko emphasized the need for female-child education on menstruation, making it her top priority to help girls discuss their periods openly and confidently.

Goonite’s commitment to quality, comfort, and societal impact sets them apart in Nigeria’s sanitary napkin industry. With Destiny Etiko’s influential presence, the “Healthy Beginning, Happy Future” campaign is set to make a significant difference in the lives of many.

Stay updated with our journey and join us in embracing a future where every beginning is healthy and every future is happy. Read more on Marketing edge and follow us on social media for more updates.